Think Aloud - Ride Along
What: Bike ride where someone speaks his/her thoughts and emotions aloud while a researcher accompanies and records the person.
Why: Capture primary, in-context reactions of everyday people trying to ride a bike on a street.
End Goal: Shine light on the everyday person’s experience riding a bike on a route. Discover which specific parts elicit positive or negative experiences, and use this insight to iterate the street design.