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BUX is on a mission to integrate everyday people’s experiences into the planning and design of bicycle infrastructure.

  • We equip and inspire urban mobility professionals to incorporate user experience into their practice.

  • We envision cities where cycling is an inclusive, accessible everyday form of transportation that fits into people’s lives and benefits all.

  • We want to make cycling more possible for more people - aligning the environment to people, instead of forcing people into an unfriendly street environment.

We help urban mobility professionals and organizations learn how to think from the perspective of diverse end users of the street.

BUX goes deep into the individual person’s user journey: how and why is cycling possible for this person, and what are their touch points along the way? This includes a thorough examination of the context of the trip, including trip goals and the qualitative part of the environment that people experience while cycling.

Most trainings focus heavily on infrastructure standards. We recognize this is needed - and we have gathered global standards into a database here- but we believe this alone is insufficient.

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What we do

  • BUX provides learning opportunities to urban mobility professionals on methodology for usable cycling infrastructure and to organizations looking to transform their approach to street design.

  • We empower you with a process for uncovering the best choices for cycling infrastructure in your own context.

  • We help you understand the ‘why’ of cycling infrastructure - the mechanics behind why some works while others will not be used

  • We teach planners and engineers what was not taught in university: the experience of the user​

BUX is based in the Netherlands and internationally-oriented with a global network of collaborators, learners, and clients.

What brings us all together across all sorts of boundaries is our core values as people:

  1. We value empathy

  2. We value inclusivity

  3. We value inviting diverse perspectives

  4. We value constant learning & development


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Trey Hahn

  • LinkedIn


Trey helps professionals and organizations think about end users of the street and how to incorporate people's experiences into the planning and design process. His interdisciplinary background includes work as a project manager for the localization of, and operations and urban design work with a startup, BID, city agency, and environmental justice nonprofit in New York City. Next to BUX, he also does research and manages online courses with the Urban Cycling Institute.


Mahtab BaghaiePoor

  • LinkedIn

Product Development

Mahtab is an urban designer (MSc) and planner focused on Active Transportation. She believes promoting walking and cycling is the missing piece in today's transportation and urban planning and designing with a people-centered approach is her passion. Currently, she is probing about how new technologies may affect active travel in the future and she speaks about her favorite topics in urban planning in her Twitter account.

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Valeria Leyva-Reyes

  • LinkedIn

Communication and Promotion

Valeria Leyva Reyes is passionate about cities, sustainable development, and social inclusiveness. She is a Mexican Architect who came to the Netherlands to pursue an MSc in Urban Management and Development at the Institute For Housing And Urban Development Studies (IHS) in Rotterdam. At BUX, she amplifies the courses and trainings to assist urban mobility specialists in creating practical bike infrastructure. By highlighting BUX services and toolkits, she seeks to engage with their audience and create meaningful conversations about the user's experience.

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Ana Castan

  • LinkedIn

Business Development and Study Excursions

Ana is a cycling entrepreneur who has run tours showing visitors Amsterdam by bicycle for 6 years, specializing in a Spanish-speaking audience. She empowers people to think differently about quality of life in their cities. Fun fact: one of her most recent projects brought 700 abandoned bikes from The Netherlands to Spain in 2021!

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Gautam Merwan

  • LinkedIn

Strategy & Design

Gautam Merwan is an optimist, engineer, designer, systems-thinker, storyteller, amateur musician and, most importantly, a passionate champion of expanding the mobility menu for cities beyond our seemingly inescapable dependence on automobiles. He sees empathy & storytelling as powerful tools for business & urban transformation and is always trying to learn more about people, culture, strategy, behavioral science and marketing.



Alexander Karczewski

  • LinkedIn

BUX Methods Trainer 

Alexander (MSc) is fascinated with how individuals move within urban regions, he examines how a shift towards more bicycles can alleviate traffic congestion and create numerous benefits for society. Alexander focuses on how bicycle infrastructure and its design can be constructed for citizens in order to offer their dependence on the automobile.


Sreten Jevremović

  • LinkedIn

Bicycle Infra Manuals

Sreten Jevremović (MSc) is an Engineer and Traffic Designer. Currently he is pursuing his PhD with the focus on sustainable urban mobility in the role of new modes of transport. He is a traffic enthusiast who helps people focus on smart development and a sustainable environment.


Allison Phillips

  • LinkedIn

BUX Network

Allison Phillips (MSc) is an urban planner who specializes in active mobility. She has experience in cycling infrastructure design, pedestrian planning, and active mobility encouragement programs. She is passionate about making cities healthier, more vibrant, and safer for people of all ages, abilities, and backgrounds to cycle, walk, gather, and play.

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Hristina Bojkova

  • LinkedIn

BUX Network

Hristina is a people developer by profession and a learning experience designer by passion. She is currently a Social Innovation Manager at Steelcase. A versatile and energetic Learning and Innovation leader, she has a unique perspective on working at the intersection of corporate and education, with a special focus on using learning as a tool to infuse a culture of continuous innovation and a user centered mindset.

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George Liu

  • LinkedIn

BUX Courses

George Liu is a PhD researcher studying how ideas from urban design can guide the creation of attractive environments that encourages cycling as a practical and desirable mode of daily transport. He studies the emerging concept of "cycle highways" in Northern European countries. George is cross-appointed at Eindhoven University of Technology and University of Amsterdam as part of the Smart Cycling Futures project.


Mariana Batista

  • LinkedIn

Bicycle Infra Manuals

Mariana is a doctoral candidate studying road users’ behaviour in different types of shared space schemes. After pursuing her master’s degree in Infrastructure and Environmental Engineering, she became interested in active mobility and evidence-based (urban) design. She is now determined to use spatial behaviour and movement analysis to plan, adapt, and design cycling infrastructure.

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The BUX Network is a group of professionals of diverse backgrounds looking to make biking a better experience in their home cities. Every 6 weeks, they have design sprints to ideate solutions for one specific case city, and write about this on the BUX Blog. BUX hosts this group with collaborators. Current members are represented in the adjacent map.


Interested in joining? Read more here and send us an email with:

  1. Why you think cycling experience and the human perspective are important.

  2. How your work connects to this.

  3. A bit about yourself.

BUX Network

Dip your feet in some key concepts.

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Develop your team’s capacity.

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Explore our different learning paths.

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Ready to make bikeways people will use?

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