COMPETITIVE ANALYSIS
WHAT: Evaluate the competitive position of cycling in relation to other modes on a route or corridor.
WHY: Know your competition. Avoid tunnel vision and consider a full range of factors that make riding a bike more attractive, practical, and pleasant.
END GOAL: Improve the bicycle's competitive position for everyday travel along a route or corridor.
The traditional competitive analysis method is used across industries, including user experience design. This adapted format uses criteria on what makes a place attractive to cycle in, developed from Pucher & Buehler (2008), Hunt & Abraham (2007), Winters et al. (2011), and Dill & Voros (2007).
It is intended to help show the big picture and to avoid tunnel vision when trying to improve the competitive position of cycling in relation to other modes on a route or corridor. Click here to download an .xls table to organize your analysis.
