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A/B Testing Method

Updated: Jul 24, 2023

In addition to the 4 methods that served as the base for the Bicycle User Experience concept, this blog will be translating more human centered design methods to the context of street design for everyday biking. These blog posts are initial explorations.


The seventh new method we'll explore is A/B Testing.



What: An everyday person tests out riding a bike on different street (designs) and gives a verbal description of and rating on his/her experience on each one.

Why: Test potential design alternatives with low-cost materials, or comparatively evaluate experiences on different existing street designs.

End Goal: Informedly choose street designs that are attuned to everyday people's experiences.


(Translated to the context of street design for everyday biking from traditional design method: A/B Testing.)

 

Want to learn about more people-centered methods? Enroll in our User Centered Design Methods Training or our online course User Experience for Inclusive Cycling in Cities.

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