• Trey Hahn

A/B Testing Method

In addition to the 4 methods that served as the base for the Bicycle User Experience concept, this blog will be translating more human centered design methods to the context of street design for everyday biking. These blog posts are initial explorations.


The seventh new method we'll explore is A/B Testing.



What: An everyday person tests out riding a bike on multiple streets and gives a rating and verbal description of his/her experience on each street.

Why: Compare different street designs to see which one gives everyday people the best experience.

End Goal: Use optimized street designs that provide everyday people riding bikes the best experience possible.


(Translated to the context of street design for everyday biking from traditional design method: A/B Testing.)

What are your thoughts? How do you think this method could be used in practice, and by whom (planners, advocacy groups, elected officials)?

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