Competitive Analysis Method

Updated: Aug 19

#UserCenteredDesignMethods #Methods

In addition to the 4 methods that served as the base for the Bicycle User Experience concept, this blog will be translating more human centered design methods to the context of street design for everyday biking. These blog posts are initial explorations.


The eighth new method we'll explore is Competitive Analysis.



What: Comparative map of a route journey for all different modes of transportation.

Why: Compare the effort required and barriers that have to be overcome for each different mode of transportation on a specific route or street. Identify points where design can intervene and make riding a bike easier.

End Goal: Have riding a bike be the easiest, most attractive way to travel along a route or street.


(Translated to the context of street design for everyday biking from traditional design method: Competitive Analysis.)

 

What are your thoughts? How do you think this method could be used in practice, and by whom (planners, advocacy groups, elected officials)?


Want to learn about more people-centered methods? Enroll in our User Centered Design Methods Training or our online course User Experience for Inclusive Cycling in Cities.

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