• Trey Hahn

Emotional Analysis Method

In addition to the 4 methods that served as the base for the Bicycle User Experience concept, this blog will be translating more human centered design methods to the context of street design for everyday biking. These blog posts are initial explorations.


The eleventh new method we'll explore is Emotional Analysis.



What: Exploration of a persona’s emotional experience.

Why: Develop a problem statement based on the emotions and frame a challenge to improve a street design.

End Goal: Street designs that keep people’s emotions in mind.


(Translated to the context of street design for everyday biking from two traditional design methods/processes: Empathy Map and Defining a Problem Statement)

What are your thoughts? How do you think this method could be used in practice, and by whom (planners, advocacy groups, elected officials)?

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