WHAT: Bike ride where someone speaks his/her thoughts and emotions aloud while a researcher accompanies and records the person.

WHY: Capture primary, in-context reactions of everyday people trying to ride a bike on a street.

END GOAL: Shine light on the everyday person’s experience riding a bike on a route. Discover which specific parts elicit positive or negative experiences, and use this insight to iterate the street design.

Above: A participant rides through an intersection during a ride for think aloud protocol, with the researcher shadowing behind. This method is translated to the cycling context from the original usability method.

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