Updated: Jun 1
We've changed our name to be easier to say. Up until now, we have been Designing a Bicycle User Experience. Now, we are Bicycle User Experience, or as shorter options: BicycleUX or just BUX. For a while, the full name has been a mouthful. Sometimes, it even exceeded the character limit given to type in an organization name. The original title was meant to be descriptive, but as BUX has changed from project to small company, the name needs to be more straightforward.
Additionally, as the reach and scope of our work grows, we are doing more on people's experiences in other mobility modes. For this reason, we are now also working as StreetUX.