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Updated: Jun 1, 2022

How might we design for how everyday people feel while riding a bike?

This blog will be a place to experiment with this question. We will explore human-centered design methods that can create pleasant, irresistible experiences for everyday people riding bikes to get around their cities and towns. Human-centered methods possess potential to remake the way we design streets and shift the focus to the experience that everyday people have on our infrastructure. A learning-centered, iterative way of working complements this and will also be explored.

This new blog will replace what was started at In the coming weeks, posts will be brought over from there to this new blog.

Do you have any thoughts? Different perspectives are critical to better explore and develop these ideas, so please share them in the comments sections of these posts.

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Phil Wo
Phil Wo
06 lug 2021

Awesome! I've been searching for such a framework for long. Been doing research for my bachelor project on how to engage commuting employees and came up with an engaging in-office employee matching system. `Your framework will definitely help me in the ambitions to drive cycling adoption wherever it should happen - and it relieved me in a sense that I'm not the typical User Experience designer who wants to build digital user interfaces but always seeks for understanding the entire journey around an ecosystem - in a physical and digital sense.

Mi piace


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