• Trey Hahn

Why human experience matters for cycling practitioners

Updated: Jan 22

With Designing a Bicycle User Experience (BUX), I am trying to bring attention to the experience people have while riding a bike. While cities are building out bike lanes with good intentions, they oftentimes end up as uncomfortable, uninviting places that an everyday person would not ride on.

In this post, I attempt to articulate practical uses and relevance of learning about people's cycling experiences concisely. Here it is:

Why practitioners should consider the human experience

Why does human experience matter for planning and designing for cycling?

1. (To understand) Modal choice Why are people moving through a space with a certain mode of transportation? Studying the human experience can help us understand if this is an environment that everyday people would choose to ride a bike in. 2. (To inform) Street design By examining people's experiences riding a bike, you can conceptualize what triggers certain emotions or elements of the experience, and then begin to understand what makes a pleasant environment to ride a bike in. With that knowledge, you can adjust your street designs to be attractive for cycling. 3. (To develop) Communication & marketing The human experience gives you a look inside people's heads. It tells you about people's pain points and what they enjoy. With this, you can craft communication and marketing that speaks to them.


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